Why they last, and what we can learn from them.

Apple's invitation graphic for its March 4 "Apple Experience" could well be hiding a subtle clue about what's coming. The 3D Apple logo on the invite is composed of layered discs in yellow, green, and ...

Apple has continued its efforts to rebrand some of its Services, quietly adding a colorful and stylized Apple logo to Apple One. Since the introduction of its 26-generation operating systems like iOS ...

Apple is one of the most popular brands in the world, and you don’t have to be a “techie” to instantly recognize the chrome “bitten apple” logo that has become synonymous with simplicity and quality.

Are fun MacBooks finally coming back?

Apple's logo is one of the most distinct pieces of branding in the world. The company has been using the logo, which consists of a silhouette of an apple with a bite taken from it, for almost the ...

For those too young to remember, the first Apple laptop to feature a glowing Apple logo was the third-generation PowerBook G3 ...

Apple could be considering a return of the iconic backlit Apple logo on future MacBook models, if a newly published patent is anything to go by. Photo by Wes Hicks on Unsplash Once a common sight in ...

Longtime MacBook users have it really good right now. On top of the historic performance that Apple laptops offer, the company brought back several features that users longed for, including an SD card ...

The iconic rainbow Apple logo that originated in 1977 could make an appearance on Apple products in the year 2019. Apple killed the beloved rainbow logo in 1999 in favor of the single color used ...