If you’re chronically online and an indie music fan, you may have encountered content from Kelsie x The Yellow Button. She’s been posting about her favorite artists on YouTube and Tumblr since 2016, ...
UMG has launched Universal Music Live, a new Twitch channel led by the company’s in-house creative division, °1824.
Livestreaming is becoming an increasingly mandatory part of being an artist. More and more rappers and singers have found themselves either collaborating with already established streamers or hosting ...
The new channel called Universal Music Live will stream performances, industry events and artist conversations.
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