M•A•C Cosmetics today released its second annual VIVA GLAM Impact Report detailing $4.5 million USD in FY25 grants to 64 nonprofit organizations advancing the VIVA GLAM Mission of sexual, racial, ...
M.A.C. celebrates 25 years of Viva Glam. Exactly 25 years ago, M.A.C. cosmetics vowed to support those living with or affected by HIV and AIDS with the iconic Viva Glam lipstick campaign. To help lead ...
Today, M.A.C announced that Ariana Grande will be launching her second Viva Glam collaboration. For the campaign, she's decked out in hair to toe pink in a dollhouse-like setting: The product duo, ...
M.A.C Cosmetics is celebrating 25 years of Viva Glam in a big way. Started back in 1994, the Viva Glam campaign has included the unveiling of an annual lipstick that donates the entirety of its ...
The trailblazing charitable initiative reveals an expanded mission and new four-shade Lipstick lineup to help raise another half-billion dollars NEW YORK, NY, USA ...
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