The Coca-Cola AI Christmas advert can be studied as an example of what happens when a company risks decades of hard-won brand equity through the use of nascent tech that's still not up to the job to ...

From the curves of its signature glass bottles to the swooping "C" on its red and white logo, Coca-Cola is one of the world's most recognizable brands. While the brand has evolved, many of the core ...

Branding nutritional drinks can present a dilemma. Often brands will want to focus on ingredients and scientific claims, but that can sometimes make a product less impactful on the shelf. Coca-Cola's ...

In the 1970s, a printing company named Gemini Rising was ordered to stop selling posters that read “Enjoy Cocaine.” The design was deemed illegal. Why? Because “Enjoy Cocaine” was drawn in the same ...