The New York Times

How football shirts and music sponsors always strike the right chord

This article is part of our Kitted Out series, an exploration of the impact of soccer kits on culture and fashion. Gary Weight is now a military historian who leads tours of Second World War ...
The New York Times

Inside the underground world of fake football shirts

Ever bought a fake football shirt? If the answer is yes, you’re not alone. The Athletic surveyed nearly 300 fans across all 20 Premier League teams, in person and via social media, this season and 52 ...
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Everyone in fashion is suddenly wearing football shirts – here’s why

It didn’t erupt onto the scene with stadium-level noise. Instead, football fashion, summer’s most surprising trend, snuck into the style lexicon through street style shots and viral TikTok videos. Dua ...
The Economist

What a football shirt can tell you about finance and geopolitics

More Than A Shirt: How Football Shirts Explain Global Politics, Money and Power. By Joey D’Urso. Seven Dials; 384 pages; $31.50 and £22 ON JULY 13TH Chelsea, a team in the English Premier League, put ...