"It just shows us how much power and how much room we have with what we're given to represent and inspire other girls," band member Sophia Laforteza tells PEOPLE KATSEYE's Gap campaign was released ...
Gap didn’t reinvent the wheel with their latest denim commercial, but their Better in Denim campaign starring KATSEYE couldn’t have come at a better time. On August 19, Gap unveiled its fall denim ...
A new marketing campaign for Gap jeans is raking in millions of views on a dance-heavy video starring the girl group Katseye, which has drawn some comparisons, both favorably and unfavorably, to ...
The latest ad from the Gap featuring girl group Katseye has been a viral hit. Gap has been doing ensemble dance videos, sometimes with celebs, for nearly 30 years. Like a cozy Gap tee, it was safe and ...
Gap made major headlines with its latest “Better in Denim” campaign, featuring global girl group Katseye set to Kelis’s 2003 hit “Milkshake.” The campaign has sparked a strong reaction online that has ...
The experiment was a remarkable success. In 2023, the Hybe Corporation and Geffen Records set out on a quest to create a massively popular global girl group. The following year, their process was ...