Google has just rolled out Performance Max experiments, and Twitter has taken notice. Performance Max experiments are rolling out in Google Ads! The highly-anticipated Performance Max feature is now ...

A month ago, we reported on a new help document on Google Ads for Performance Max optimization experiments: A/B testing ...

Google is rolling out Performance Max experiments in Google Ads today. We knew this would come and now, I think for the first time but I might be wrong, we are seeing some advertisers gain access to ...

Add Yahoo as a preferred source to see more of our stories on Google. At the start of 2021, Warner Bros. was the talk of Hollywood for its decision to start a year-long experiment that would come to ...

AI Max for Search is globally available in beta. One-click experiments are built into campaign creation. Text guidelines are planned for fall and will apply to AI Max and Performance Max. Google’s AI ...

Performance Max now supports built-in A/B testing for creative assets, giving advertisers a clearer way to measure and ...