A month ago, we reported on a new help document on Google Ads for Performance Max optimization experiments: A/B testing ...

Google has just rolled out Performance Max experiments, and Twitter has taken notice. Performance Max experiments are rolling out in Google Ads! The highly-anticipated Performance Max feature is now ...

Add Yahoo as a preferred source to see more of our stories on Google. At the start of 2021, Warner Bros. was the talk of Hollywood for its decision to start a year-long experiment that would come to ...

Google is rolling out Performance Max experiments in Google Ads today. We knew this would come and now, I think for the first time but I might be wrong, we are seeing some advertisers gain access to ...

Performance Max now supports built-in A/B testing for creative assets, giving advertisers a clearer way to measure and optimize what works.

AI Max for Search is globally available in beta. One-click experiments are built into campaign creation. Text guidelines are planned for fall and will apply to AI Max and Performance Max. Google’s AI ...

Google has been layering AI into Search campaigns for years through features like Smart Bidding, Responsive Search Ads, and Performance Max. In May 2025, it announced the next step: AI Max. The ...