Whatever you call the potential merger of Omnicom and Interpublic, the continued conglomeration of agency holding companies is a major trend in the ad world. And it’s particularly important for ...

The average client-agency relationship lasts approximately seven years, more than double the 3.2-year average reported in 2016, according to a report issued by the Association of National Advertisers ...

Asher Lara founded Iconify Media on the vision that creativity can scale to virality through dedicated infrastructure while preserving authenticity. His early role as a content creator led to the ...

SUSSEX, Wis.--(BUSINESS WIRE)--Quad/Graphics, Inc. (NYSE: QUAD) (“Quad”), a global marketing experience company, today announced the expansion of its full-service, integrated media offering, further ...

Despite the name, Publicis Health Media CEO Andrea Palmer says she barely considers the firm to be a media agency. Beyond the traditional media agency services that clients may have come to expect, ...

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Empower Media and Ocean Media have merged to form Empower Ocean Media Group, the second-largest independent media agency in the U.S. with $1.5 billion in billings. The new group employs 400 staff ...

Source: Media Investment Evolved, a report from Kepler based on a survey of marketers worldwide. Methodology: Working with research company Vanson Bourne, Kepler conducted a combination of online and ...

The Trump administration’s moves to gut much of the U.S. Agency for Global Media and its integrated government-funded news networks are priming overseas media consumers for exploitation by ...

Subscribe to BizTimes Daily – Local news about the people, companies and issues that impact business in Milwaukee and Southeast Wisconsin. This Q&A is part of BizTimes Milwaukee’s recognition of the ...