That seems to be what industry economist and former big agency insider Brian Wieser is suggesting in a new report being released this morning. The report, "The Future of Planning Is The Platform," was ...

Media planning and buying is an art form, but it sounds as though the industry no longer recognizes it as such. First, when did “head of investment” become a title for ad agency folks? I have been ...

As digital advertising options continue to expand, agencies and media sellers are increasingly expected to recommend from hundreds of products, justify every dollar of spend, and deliver more ...

Traditional planning approaches, based on static plans, rigid personas and stable channel definitions, are being disrupted by structural and technological shifts in media and marketing making them no ...

In today's dynamic marketing landscape, a paradoxical scenario persists. While many sectors have integrated modern technologies and streamlined workflows, the realm of media planning and management ...

Warning: Undefined array key "width" in /app/wp-includes/media.php on line 1724 Warning: Undefined array key "height" in /app/wp-includes/media.php on line 1725 Warning: Undefined array key "width" in ...

From an agency advertiser’s perspective, our job is fun and exciting but also challenging and laborious in the same breath. Each scoped campaign, across a myriad of industries and objectives, can ...

Matt Spiegel is CEO of OMG Digital. This is the first part of a two-part interview. AdExchanger.com: Can you characterize what the buyer/planners of the future will look like? It would seem they have ...

It’s a simple science: For publishers to thrive and for quality journalism to prosper, they need to be supported by a steady stream of advertising revenue. It’s no secret that traditional media has ...

After years of experimentation, retail media emerged as the hottest marketing channel of 2025 by delivering what most digital formats struggled to achieve, a direct link between advertising, consumer ...

DENVER, Jan. 28, 2026 /PRNewswire/ -- AdCellerant, a leading digital advertising technology company, today announced the launch of AI Media Planner, a new tool within its Ui.Marketing platform ...