With so many mobile apps in the marketplace, app discovery is more competitive than ever. The race to get apps in front of people has turned ad installs into a lucrative market. Combined with a huge ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Facebook today made its mobile app install ads infinitely more attractive ...

The steady stream of updates to Facebook’s advertising platform continues with changes to the Ads Manager Reports and the Mobile App Install Ads tools. Advertising and digital marketing are ...

Facebook has released two new mobile app install ad capabilities to help improve install rates for advertisers. App developers can incorporate video creative right into the ad and also take advantage ...

Adtech firm AppLovin on Wednesday confirmed it has shuttered a mobile software product that was allegedly enabling downloads of apps onto user devices without consent. A company spokesperson said in a ...

As the mobile app marketing landscape evolves at lightning speed, I’m reminded how important it is for marketers to constantly assess new ways to identify and reach their most loyal customers. Savvy ...

First introduced in October 2012, the changes will allow marketers and developers to reach the right people on the right devices. The update means developers will now be able to reach specific version ...

Mobile app "Install Addicts" -- consumers who download more than 17 apps monthly -- have emerged as a dominant force in the market, according to research released Wednesday. Getting consumers to ...

Google will now suggest those keywords to developers and advertisers, so they can purchase mobile app install ads that arise when someone uses those terms in YouTube or Search.