Sports attire isn’t just about performance. It’s also about history, legacy, and — sometimes — eye-watering price tags. Whether it’s the sweat-stained uniform of a sports icon (people will pay more ...

Derek Jeter, Misty Copeland, and Chris Riccobono launched Greatness Wins, a performance-driven athletic apparel line. The brand prioritizes athletes' needs over athleisure and fashion trends. There's ...

Picture this: a bustling college tailgate at USC. The air’s thick with excitement, but something’s off. Every woman in sight is sporting a men’s t-shirt, hacked and slashed to fit. It’s 2015, and the ...

KSHB 41 reporter Tod Palmer covers sports business and eastern Jackson County. Share your story idea with Tod. Gardner is a growing community that loves its sports. Now, there’s a sporting goods store ...

One of the biggest athletic apparel brands in the world is hitting the gridiron. The NFL and lululemon have teamed up to deliver elevated apparel and accessories for all 32 teams on Monday. This is ...

There's a good chance fans are on the lookout for some new merch ahead of the Philadelphia Phillies' upcoming season. But at a unique store in Bucks County, shoppers will find more than just retro ...

COLUMBIA — South Carolina is ahead of the curve, and about to add another to its uniforms. The university is expected to announce a new athletic apparel deal with Nike on Aug. 22, signaling the end of ...

I realized that gear isn’t just gear. It’s a gatekeeper. And gear that hugs and tugs in all the wrong places doesn’t whisper.

Sports fans will often wear their favorite team's gear on gameday, whether it's a hat, t-shirt, hoodie, or jacket. I even wear my San Francisco 49ers-themed Nike sneakers on gameday, but I need to put ...

HALFMOON, N.Y. (NEWS10) — A local clothing company celebrated the opening of its first retail store on Friday. Novus Clothing Company’s first location is inside the Impact Athletic Center in Halfmoon.

The sports apparel retail sector is crowded with mall chain stores competing for fans' business. But mall retailers also have to contend with online sports merchandise sales from e-commerce giants ...