Adidas has made a habit of stealing Super Bowl week with massive activations, fan experiences, and new product launches. With Super Bowl LX just days away, adidas has enlisted one of its signature ...

In Week 1 of the NFL regular season, Jacksonville Jaguars rookie Travis Hunter officially debuted the adidas Anthony Edwards 1 football cleat. Now, adidas and Edwards are planning to make a big splash ...

It was a primetime game early in the NFL season. The Dallas Cowboys were facing rivals, the Green Bay Packers, on home turf. Graduate assistant athletic trainer Nate Benjamin watched Dak Prescott, the ...

Colorado Buffaloes coach Deion Sanders showed off some brand-new All-White Nike Air DT Max 96 cleats on his social media. "Coach Prime" offered to give them away to a kid if they were being "good" to ...

The College Football Playoff unveiled the dates and host sites for its quarterfinal and semifinal rounds over the next two seasons on Tuesday. This comes not long after the CFP Management Committee ...

The NFC prevailed in the annual Pro Bowl flag football game on Tuesday night, capping the event with a 66-52 victory over the AFC. The NFC trailed by 18 points at one point, but a 30-8 scoring ...

The early stages of the college football offseason move fast, and the latest landmark to arrive is the traditional signing period. More than anything, February's edition of national signing day is a ...

Deion Sanders just did something during Super Bowl week that has never been done before in the sneaker world. There's now a legacy continuation in the family. When Sanders took the job with the ...